لآثار البيئية والتسويقية لاستخدام تكنولوجيا الإشعاع فى مجال التعقيم الطبى

"Environmental and Marketing Effects of Radiation Technology Usage in The Medical Sterilization Field

                                               This study aimed at being on Environmental and Marketing Effects of Radiation Technology Usage in The Medical Sterilization Field clarifying the importance of sterilization by means of radiation compared to the other means of sterilization and how the center managed successfully in using the radioactive unit in purposes of conducting developmental studies and research, therefore, we could make use of such studies in analyzing and evaluating the marketing policies for marketing service this the National Center for Radiation Research and Technology presents locally and help for saving time, proper coast and saving hard currency instead of import this study has been divided to 8 chapters : The first is the Foundation of the National Center for Radiation Research and Technology (NCRRT), the following Justifications behind constructing the National Center for Radiation Research and Technology, preliminary procedures that should be taken to start the implementation of the project, the organizational structure of the center, various uses of the radiation services and chapter two Nature of the Radioactive Services and the Phases they pass through Description of the radioactive service,  the radiation units of research and development at the center and chapter three Clients’ Trends Toward the Radiation Service clients’ motives toward the radiation service, fields of marketing research, evaluation of policies of the marketing research at the center and chapter four The Egyptian Medical Constitution and its Impact On Protecting the Consumer Medical constitution development within the period from 1935 : 1984, parties responsible for protecting the consumer and methods of providing protection for the consumer and chapter five The Egyptian Environment and Medical Sterilization Technology With Radiation. The radioactive dangers (the impact of radiation on human) the fields of using radiation in the environment, different methods used in medical sterilization in the Egyptian environment, radiation sources used in medical sterilization and chapter six Marketing Mix for Medical Sterilization services with Radiation planning of radioactive service – variation of radiant service–developing the radioactive service– evaluating the planning policies relevant to radiant service in the center and chapter seven Strategies of Distribution, and Circulation for radiation service Strategy of distribution the center follows–evaluation of distribution strategy–the center is concerned about circulation–the circulation mixture in the center–evaluation of circulation strategy  within the center-evaluation of pricing strategy and chapter Eight discussed results and recommendations.